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Santa Cruz Skateboards, located in Santa Cruz California, was established in 1973 by then owners, Richard Novak, Doug Haut and Jay Shuirman who founded NHS Inc. Santa Cruz Skateboards has long been revered as one of the original skateboard companies that has not only survived over the years but contributed to the innovation and modernization of skateboards and skateboarding. In 2023 NHS celebrated its 50th anniversary.